1 Clean Getaway: Meat Waste Joins Biofuels At Luxury Jet Show
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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest industry show in Las Vegas high-end jets are enticing buyers with their sleek shapes, luxurious cabins - and increasingly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to showcase novel kinds of aviation fuel deemed less harmful to the environment, from used cooking oil to the noticeably less attractive meat waste.

Business jet operators, like airlines, have acquiesced environmental pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.

Their hope is that adopting sustainable fuel to curb emissions might make organization jets more appealing to environmentally conscious purchasers - specifically corporations facing concerns over sustainability from investors or green campaign groups.

The availability of less contaminating private jets could also spare the rich and well-known the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a current private jet trip to southern France.

Five Gulfstream jets on display screen in Las Vegas are using from inedible beef tallow.

The most recent waste-based fuels consist of "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes expected to be pumped at the show.

FLIGHT SHAMING

Private jets account for less than 0.1% of total annual carbon emissions internationally, however can give off, usually, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has safeguarded his periodic usage of private jets to guarantee his family's security, and has actually said that on the unusual occasions he does not fly commercially he offsets his emissions.

But planemakers say incidents such as the furore over his travel plan have actually added fresh obstacles for an industry already aiming to validate its contribution to cutting business costs.

"Incidents of flight shaming including the usage of personal jets are regrettable when you consider that our market has actually provided fuel performance enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will help the market make inroads with corporations and rich purchasers. According to industry data, billionaires just have a 19% company jet ownership rate.

But even an image transformation - with jets sporting sticker labels like "this airplane flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out planes - is unlikely to please all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some experts remain hesitant that biojetfuels, usually blended 50-50 with kerosene, will make a significant effect on public perceptions about high-end travel.

"No amount of Jatropha or Brazil-nut fuel can make company jets look eco-friendly," said aviation expert Richard Aboulafia.

Demand from business jet operators for renewable fuels now far goes beyond supply and their interest might drive future production, Sherbacow stated.

World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production as much as 150 million gallons by 2022.

Corporate charter business and consultants are also seeing more interest from customers who desire to purchase carbon credits to balance out emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a business jet usage research study his business recently completed for a Fortune 500 company.

"At the end of the day, I think that rate, expense per hour, variety, speed and efficiency, that's still the (sales) driver. But I think people are ending up being more knowledgeable about the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)