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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas high-end jets are tempting purchasers with their smooth shapes, plush cabins - and progressively, their usage of alternative fuels.

Fuel producers and jetmakers are eager to display novel forms of aviation fuel deemed less hazardous to the climate, from used cooking oil to the definitely less glamorous meat waste.

Business jet operators, like airline companies, have acquiesced ecological pressure on aviation and devoted to halving carbon emissions by 2050 compared to 2005.

Their hope is that embracing eco-friendly fuel to curb emissions might make organization jets more appealing to ecologically mindful purchasers - especially corporations dealing with questions over sustainability from shareholders or green campaign groups.

The schedule of less jets could likewise spare the rich and famous the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a recent private jet trip to southern France.

Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The current waste-based fuels include "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, primary business officer of Boston-based biofuel manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our product is inedible."

Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other eco-friendly fuel blends expected to be pumped at the program.

FLIGHT SHAMING

Private jets account for less than 0.1% of overall yearly carbon emissions worldwide, however can discharge, typically, up to 20 times more carbon emissions per guest mile than jetliners, according to the London-based private charter firm Victor.

Prince Harry has actually protected his occasional usage of personal jets to guarantee his family's safety, and has actually said that on the unusual events he does not fly commercially he offsets his emissions.

But planemakers say events such as the furore over his itinerary have included fresh difficulties for a market already striving to justify its contribution to cutting corporate costs.

"Incidents of flight shaming involving the usage of private jets are unfortunate when you think about that our industry has provided fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.

Bombardier believes increased sustainable fuel use will assist the industry make inroads with corporations and rich purchasers. According to industry data, billionaires just have a 19% service jet ownership rate.

But even an image makeover - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for checking out airplanes - is unlikely to please all critics at the Oct 22-24 high-end jet event.

Environmentalists and some analysts remain hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a significant influence on public understandings about high-end travel.

"No amount of jatropha curcas or Brazil-nut fuel can make company jets look eco-friendly," stated air travel analyst Richard Aboulafia.

Demand from service jet operators for eco-friendly fuels now far goes beyond supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production approximately 150 million gallons by 2022.

Corporate charter business and experts are likewise seeing more interest from customers who want to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet utilization study his company recently completed for a Fortune 500 business.

"At the end of the day, I think that rate, cost per hour, range, speed and performance, that's still the (sales) driver. But I think individuals are becoming more familiar with the sustainability of operations and how it impacts the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)