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Missouri voters approved legal mobile and retail sports betting, allowing managed books to take bets next year.

The sports betting wagering tally measure passed by a slim majority early Wednesday morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri allow mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis metro areas with Missouri, respectively.
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Missouri is the 39th state to authorize legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting this year.
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" Missouri has some of the very best sports betting fans on the planet and they appeared huge for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a declaration. "On behalf of all 6 of Missouri's professional sports betting franchises, we wish to thank the Missouri voters who made their voices heard by approving Amendment 2. This historic vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose important tax revenue to our neighboring states. Most importantly, the passage of Amendment 2 implies a new, dedicated, long-term funding stream for Missouri class."

Missouri sports betting wagering next steps

Voter approval implies up to 14 mobile sportsbooks could start accepting bets next year. It is not likely all 14 readily available licenses are used.

DraftKings and FanDuel funded nearly every dollar of the "yes" project and will unquestionably apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar gambling establishment or sports betting group (and pay an accompanying fee).

Six licenses are readily available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot measure, will likely utilize its license to launch the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will introduce mobile sportsbooks.

The staying six licenses are reserved for each of the significant professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting organizations were amongst the most prominent proponents of the tally measure.

In addition to DraftKings, FanDuel and Caesars, Missouri bettors need to anticipate other leading national brand names consisting of BetMGM, bet365, BetRivers and Fanatics to seek market gain access to.

Launch probability tiers IF Missouri voters approve sports betting wagering:

Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Most likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally procedure permits every Missouri gambling establishment to open retail sportsbooks on their particular homes. Most if not all 13 gambling establishments handled by the six casino operators are anticipated to open in-person sports betting options such as wagering kiosks and potentially committed, full-service sportsbooks.

The six sports betting teams can also open in-person sportsbooks within or surrounding to their respective home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that allow in-stadium retail sportsbooks.

The language around the tally measure needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most rewarding time of the sports betting calendar.

Missouri sports betting background

The effective Missouri sports betting campaign comes in spite of millions in funding opposing the step from one of the state's biggest gambling stakeholders.

Caesars invested millions of dollars to defeat the measure. In many other states that connect online sports betting with a state's brick-and-mortar gambling establishments, an operator is approved a minimum of one license per managed property.

Because circumstance in Missouri, Caesars would be paid for a minimum of three potential licenses, one for each gambling establishment it manages. Instead, Caesars just has one. In states with the license-per-property model, companies can either open additional in-house books or, more commonly, subcontract the license to a rival that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. across the sports betting deal with market share, might potentially have a leg up on their competitors by making the pair of untethered licenses. It remains to be seen which two books will earn these slots, but the language around the tally step would appear to favor the 2 national market leaders.
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Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were bolstered by 10s of millions spent by DraftKings and FanDuel.

A series of television and radio ads focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, moneyed mainly by Caesars, argued the fans' ads were deceptive and the tens of countless projected dollars raised would have a minimal impact in a state that already spends billions on education each year.
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